Digital Marketing: Business Models, Processes and Technologies by IIM Ahmedabad

Programme Overview

Uncover the nuances of digital analytics and emerging technologies, laying the groundwork for potential marketing success. Delve into the transformative impact of digital on marketing practices, with a special emphasis on strategic thinking. Explore contemporary promotion methods like inbound marketing, paid advertising, social media, web analytics, and AI applications. Develop the skills needed to craft and execute integrated digital marketing campaigns strategically. Embrace data-driven approaches for acquiring refined performance evaluation. Deepen your understanding of digital business models and growth marketing from a strategic standpoint.

Programme Highlights

You Will Learn

Industry-Led Pedagogy

Certificate of Completion from IIMA

Learn from Eminent IIM faculty and Industry Experts

Rigorous Pedagogy by renowned IIMA

4 Days Campus Immersion at IIMA Campus

Impart knowledge: crucial emerging digital technologies for marketing success

Master end-to-end digital marketing

Explore new age promotion methods: inbound, ads, social, analytics, AI, and more

Explore new age promotion methods: inbound, paid ads, social, web analytics, AI, and more

Empower participants to develop and optimize integrated digital campaigns

Harness data for digital campaign performance

Interactive Lectures

Group Exercises

Group Projects

Case Methods

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Programme Content

Managing Customer Behavior in the Digital Domain

Marketing in the Digital World

Understanding buyer persona

Managing customer journey and mapping

Understanding customer micro-moments and winning the moments

Optimizing Organic Digital Marketing Campaigns

Understanding content and inbound marketing strategies

Managing local and global SEO

Online Business Models, Advertising and Experimentation

Optimizing digital advertising and media strategy

Running experiments using A/B testing

Data-driven decision-making

Media attribution strategies

Social Media Campaigns, Influencer Marketing and Analytics

Managing viral marketing campaigns using social media channels

Influencer marketing and managing digital communities.

Social media analytics and insights.

New Technologies and Digital Marketing

Artificial Intelligence and the future of digital marketing

Influencer marketing and AI and implication for digital marketing

Hyper-Personalization using AI

Digital Analytics

Social media listening

Sentiment analysis tools and techniques

Web analytics

Note: The above modules list is subject to update as per IIMA discretion.

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Admission Fee & Financing

Easy EMI Options Available

Pay in easy monthly instalments with our EMI options. No more worrying about finances; start your learning journey today!

Complete Payment

Participants can make one-time payment easily using options such as:

Internet Banking

Credit/Debit Card

INR 2,75,000/- +GST

Eligibility

Academic Criteria

Who Can Attend?

Selection Criteria

Academic Qualifications:
- The participant must have received a minimum of 60% marks in the terminal undergraduate (10+2+3)/Post Graduate degree in any discipline.
- The participant preferably should be from senior roles involved in the marketing strategy at the time of application.

Profiles: The programme is most suitable for senior executives, including General Managers, Vice Presidents, and Senior Vice Presidents. These individuals are involved in high-level decision-making and strategy development within their organizations.

Selections are profile-based.

Know The Faculty Co-Chairs

Prof. Sanjay Verma

Associate Professor of Information Systems, IIMA

Prof. Rajat Sharma

Associate Professor of Marketing, IIMA

Certification

At the end of the course, eligible participants will receive a ‘Certificate of Completion’ of the programme from IIM Ahmedabad subject to fulfilment of evaluation and attendance criteria.

Digital Marketing: Business Models, Processes and Technologies
-IIM Ahmedabad

Seize the future of marketing strategy.
Enroll now for a strategic dive into digital excellence.

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