Programme Overview
Embark on a transformative journey with IIM Nagpur's PG Certificate in Product & Brand Management—an avant-garde intake crafted for visionary executives. Navigate the intricate tapestry of corporate strategy, where product development, management, and strategy converge. This programme is your compass, tailored for mid to senior-level professionals, weaving through cross-functional roles in the dynamic product life cycle.
Certificate of Completion- IIM Nagpur
Alumni Status- IIM Nagpur
3 Days Campus Immersion
Live Classes by Highly Experienced Faculty from IIM Nagpur
Rigorous pedagogy - a blend of case studies, softwares and simulation
Peer Networking Opportunities
Learn from Industry Experts in Product Management
Chamber Consulting Sessions
(conducted course wise subjective to faculty’s discretion & availability)
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Programme Content
Module 1
Fundamentals of Product Management
- Concept of product, Product Mix, New Product Development, Product Life cycle
Product Market Research
- Qualitative Methods of User Research to understand the product market and users' needs, behavior, and motivations
- Survey/Experimental methods
- Product preferences mapping
Product Design
- Analysing user pain points, creating a user persona, and prioritizing solutions
- Customer-Centric Product Design
- Prioritize and articulate product features using a product requirements document
- Integrating sustainability into product design
- Translate product ideas into reality by creating prototypes and minimum viable products (MVPs)
Design Thinking for Product Development
- Promoting Creativity and Innovation with Design Thinking
Module 2
Establishing Product-Market Fit
- Segmentation to identify prospective customers
- Defining value proposition and specifying minimum viable feature set
- Minimum viable product and the user experience
- Testing minimum viable product and iterating to improve product-market fit
- Software: Mix Panel for Product Market Fit
Financials, IPR, and Legal Aspects of Product Management
- Basic understanding of financial statements and analysis for product management (PG)
- Basic understanding of product costing, break-even analysis and profit projection, Sales Budget, and profitability projections
- Business commercialization Laws for product management: Company Law, Sales and goods act, Contract act
- Intellectual Property Rights in Product Management: Patent, Trademarks, Copyrights
Launching and Growing Product
- Develop a strategy for product launch and growth that aligns with the target audience
- Create a repeatable process for building customer demand and retention
Digital Space & Analytics for Product Management
- Leverage digital platforms to grow a loyal user base and drive customer demand
- KPIs for product performance management (funnel conversion rates, marketing channel ROI)
- Leverage innovative new technologies, including generative AI, to accelerate product success
Industry 4.0 and New Paradigms in Product Development
- Internet of Things & Product Management
- Augmented Reality/Virtual Reality & Product Management
- Applications of Artificial Intelligence and Machine Learning in Product Management
- Emerging Trends in Product Management
Module 3
Fundamentals of Brand Management
- Brands, Brand Elements
- Product vs. Brand
- Customer Value and Branding
- Brand Loyalty
Brand Positioning and Repositioning
- Brand Positioning
- Brand Re-positioning
- Brand Positioning vs. Product Positioning
Brand Building
- Managing Brand Performance
- Measuring Brand Equity
- Brand Identity
- Brand Personality
- Customer Brand Relationships
Module 4
Brand Architecture
- Brand Architecture
- Designing Brand Architecture
Brand Building in the Digital Era
- Social Media & Branding
- E-commerce and Branding
Brand Portfolio Management
- Developing Brand Portfolio
- Managing Brand Portfolio
Dissertation Presentation
Access to New Age Tools & Techniques, cutting age software for Product Design & Analytics.
Note:This is an indicative list of course topics and is subject to change and may be updated or revised based as per IIM Nagpur’s discretion.
Admission Fee & Financing
Easy EMI Options Available
Pay in easy monthly Instalments with our EMI options. No more worrying about finances; start your learning journey today!
Complete Payment
Participants can make one-time payment easily using options such as:
Eligibility
- Bachelor’s Degree (any specialization)/ Diploma 10+2+3 with a minimum 50% aggregate marks from a recognized university
- Minimum 2 years of work experience.
- This programme is ideally suited for executives who want to develop a strategic mindset that revolves around product strategy as a path to business growth.
- Mid-to senior-level professionals working on product development, product management or product strategy roles and professionals from across functions who are a part of the product’s life cycle directly or indirectly, may apply for the programme.
- Executives from both B2B and B2C domains will find the programme useful.
- Specially crafted for executives and new-age entrepreneurs.
- The selection is based on candidates' profiles.
Our Eminent Facilitators
Prof. Ranjitha G. P.
Faculty member in the Marketing Area,
IIM Nagpur
Prof. Yatish Joshi
Faculty member in the Marketing Area,
IIM Nagpur
Certification
- Participants who successfully meet the evaluation criteria and satisfy the requisite attendance criteria will be awarded a ‘Certificate of Completion’ in the PG Certificate Programme in Product & Brand Management by IIM Nagpur
- Participants will also be accorded IIM Nagpur’s alumni status.
Post Graduate Certificate Programme in
Product & Brand Management
IIM Nagpur
This programme aims to enhance your strategic understanding of product and brand management by offering an innovative curriculum and skill development.
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