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Duration 4 Months
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Programme Fee INR 1,15,000/- + GST
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Eligibility Any Graduate

2nd Rank

as per QS World
University Rankings
(2024) in India

4th Rank

as per NIRF India
Management Rankings
(2024)

Mode

Live Online Sessions

Programme Overview

In a thriving global market, this programme provides a comprehensive understanding of the digital landscape. Tailored for diverse learners, it equips you with analytics mastery, campaign creation skills, and revenue optimization expertise. Ideal for career transitions or entrepreneurial ventures, this cutting-edge programme ensures you stay ahead in the dynamic realm of digital marketing.


Programme Highlights
You Will Learn
Industry-Led Pedagogy
Certificate of Successful Completion from CEP, IIT Delhi

Certificate of Successful Completion from CEP, IIT Delhi

Live Interactive Sessions by IIT Delhi Faculty and Industry Practitioners

Live Interactive Sessions by IIT Delhi Faculty and Industry Practitioners

2 Days Intensive Campus Immersion

2 Days Intensive Campus Immersion

Flexibility in Learning via Online Classes on Weekends

Flexibility in Learning via Online Classes on Weekends

Peer-to-peer Learning and Mentoring from Industry Experts

Peer-to-peer Learning and Mentoring from Industry Experts

Curated for Working Professionals with a Practical Learning Approach

Curated for Working Professionals with a Practical Learning Approach

Mastering Marketing Fundamentals Mastering Marketing Fundamentals
Uncovering Consumer Behavior and STP Strategies Uncovering Consumer Behavior and STP Strategies
Developing Forecasting Expertise Developing Forecasting Expertise

Exploring Integrated Marketing Communications (IMC) Exploring Integrated Marketing Communications (IMC)
Attaining 360-Degree Insights into Digital Marketing Attaining 360-Degree Insights into Digital Marketing
Navigating Advanced Digital Marketing Strategies Navigating Advanced Digital Marketing Strategies
Interactive Lectures Interactive Lectures
Case Studies Case Studies
Capstone Projects Capstone Projects
Simulation Simulation
Hands-on Experience Hands-on Experience
Live Projects Live Projects
Learn More

Programme Content


Module 1: Marketing Fundamentals


Introduction to Management
Understanding Consumer Behavior
Segmentation, Targeting, and Positioning (STP)
Forecasting
Marketing Mix
Integrated Marketing Communications (IMC)
Product Life Cycle (PLC)
Effective Brand Management

Module 2: Introduction to Digital Marketing


Basics of Digital Marketing
Understanding the Digital Consumer
Website Design & Development
Leveraging Social Media
Digital Identities and Branding
Content Creation
Blogs/ Videos
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Email Marketing

Module 3: Advanced Digital Marketing Strategies


Strategic Digital Marketing
Media Planning Strategies
Advertising on Social Platforms
Analyzing and Monitoring Campaigns
E-commerce and Affiliate Marketing

Module 4: Emerging Trends in Marketing Technology


Marketing Automation and Martech
AI, Machine Learning, and Future Trends


Note: This is an indicative list of course topics and is subject to change as per IIT Delhi’s discretion.

Admission Fee & Financing

Easy EMI Options Available

Pay in easy monthly installments with our EMI options. No more worrying about finances; start your learning journey today!

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Complete Payment

Participants can make one-time payment easily using options such as:

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  • Payment of fees should be submitted in the IIT Delhi CEP account only and the receipt will be issued by the IIT Delhi CEP account for your records.

Eligibility

Academic Criteria
Selection Criteria
Assessment Criteria
  • Graduation (10+2+3) or in the final year of graduation from a recognized university (UGC/AICTE/DEC/AIU/State Government/recognized international universities) in any discipline.
  • Minimum one year of work experience is required.

  • Fresh Graduates: This segment includes individuals who have recently completed their undergraduate studies and are eager to kick-start their careers with a strong foundation in management principles and digital marketing.
  • Professionals with up to 8 Years of Experience: This segment caters for Junior to Mid-level professionals seeking to enhance their managerial skills, broaden their strategic outlook, and accelerate their career progression.
  • Screening and selection will be done by IIT Delhi.

Programme Coordinator

Prof. Mahim Sagar

Prof. Mahim Sagar

Professor - Marketing,
IIT Delhi

Programme Certification

  • Participants who score 50% marks in all evaluation components and have an attendance of more than 60% shall receive a ‘Certificate of Successful Completion.
  • Participants who do not meet the evaluation criteria but meet the attendance requirements will be presented with a 'Participation Certificate.'
  • IIT Delhi Certificate IIT Delhi Certificate
  • The above e-certificate is for illustrative purposes only and the format of the certificate may be changed at the discretion of IIT Delhi.
  • Only e-certificate will be provided and it will be issued by CEP, IIT Delhi.
  • The organising department of this programme is the Department of Management Studies, IIT Delhi.

Executive Certificate Programme in
Digital Marketing
Programme by CEP, IIT Delhi

Seize this opportunity now, and empower your professional journey by enrolling in this transformative digital marketing programme—your gateway to mastering the intricacies of the industry and achieving unparalleled success in today's fast-paced business landscape.

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